This toy is actually a TAG toy from Leapfrog. Although we don't have a TAG, I thought for $2 it would still be a fun way for Gracie to practice phonics and letter recognition. It may not last all that long, as it's just thick cardboard and right now they fit in pretty tightly. I can see it easily getting worn from pulling the pieces out at the same spot all the time. It'll be fun until then, and the price was right!